revenge
of the jocks
Product: Podcast
revenge
of the jocks
project overview
Project: Revenge of the Jocks
Partner: PodcastOne
Date: 2018-2019
Goal: Create an engaging sports podcast that wasn’t about sports.
Conclusion: 22 episodes
Roles and Responsibilities
Creator: Developed the concept and vision for the show.
Director: Guided the overall direction of the show.
Executive Producer: Oversaw the entire production process, managing budgets and schedules.
Writer: Crafted the scripts and dialogue, for advertisements.
Art Director: Designed the visual style of brand.
Host: Hosted each episode.
creator Notes
Revenge of the Jocks was never just about sports—it was about breaking barriers and reshaping perceptions. In a time when the media perpetuated the idea that athletes should "shut up and dribble," dismissing them as unqualified to engage in discussions beyond the game, this podcast set out to dismantle that myth.
Athletes aren’t just competitors—they are thinkers, creators, and innovators. They navigate the same complexities of life, art, politics, and culture as anyone else. This series brought together voices from across industries—musicians, educators, authors, cartoonists, filmmakers, and more—to prove that intelligence, creativity, and insight aren’t exclusive to any one profession.
Each episode was a conversation, not an interview—an exchange of ideas where guests, whether they could dunk or barely touch the net, shared perspectives that challenged assumptions and inspired new ways of thinking. From dissecting social issues to celebrating artistic expression, the show embraced the human side of every guest, proving that life isn’t lived in silos.
Because before the first whistle and long after the final buzzer, we aren’t just players—we’re people.
Brand Identity
+ Philosophy
Revenge of the Jocks wasn’t about taking vengeance—it was about rewriting a narrative. The brand was joyful, unapologetic, and intellectually rebellious. It rejected the tired notion that athletes were merely gladiators performing for public consumption. Instead, it celebrated them as poets, writers, artists, doctors, teachers, lawyers, and more—multidimensional individuals who existed beyond the scoreboard.
The brand thrived on creativity and expression. It was about breaking conventions, questioning assumptions, and making space for conversations that had long been dismissed. The tagline, "We’re not sticking to sports," summed up its mission: to explore identity and intellect beyond athletic ability, showing that competition wasn’t limited to the court—it extended to ideas, art, and personal evolution.
Visual Identity & Aesthetic
The brand’s visual language was designed to reflect its core values—bold, vibrant, and free-spirited.
Logo: A yellow smiley face, representing the joy and defiance in redefining what it meant to be an athlete.
Typography & Design: The Revenge of the Jocks name was written in paintbrush strokes, embodying the organic, artistic nature of the conversations and the creative fluidity of the space.
Color Palette: Blood orange, yellow, royal blue, black, and white—an electric mix of warmth, energy, and depth that captured the show’s unconventional spirit.
The Space & Atmosphere
The conversations didn’t happen in sterile studios or rigidly structured interview settings. The Revenge of the Jocksspace was alive—a riot of colors, books, paintings, art supplies, and creative tools that surrounded the guests with inspiration. It wasn’t just a podcast—it was an experience. The setting invited guests to relax, reflect, and engage in discussions that flowed naturally, breaking down societal expectations in real time.
There was an openness to expression—whether through words, art, or even lifestyle choices. Athletes smoked weed and sipped wine on camera—something unheard of at the time. It wasn’t about shock value; it was about normalizing the reality that these individuals were more than the carefully crafted public personas imposed on them. The show was a space of freedom, curiosity, and authenticity.
Impact & Legacy
Revenge of the Jocks challenged conventional narratives and created a new lane for athletes who wanted to speak outside of sports. It was about identity beyond the game—a movement that validated the idea that athletes were thinkers, creators, and participants in broader cultural conversations. The brand proved that breaking stereotypes wasn’t just possible—it was necessary.
ryan holiday
Ryan is amazing. If you ever get the chance to talk to him, seize the opportunity.
loren bouchard
Very early on in my animation journey I got to go Bento Box and check out how they made Bob’s Burgers thanks to the homie Tyree. A few years later I got a chance to sit with the creator of the show and many others, Loren Bouchard.
Kareem "Biggs" Burke
Biggs drops so many gems. It was really dope to be able to chop it up with him on so many different topics. He was surprised at how efficient we were running things. lol.
Deontay wilder
Just two champions talking about fatherhood.
arian foster
I have been lucky enough to do a few things with Arian, he’s someone I look forward to seeing when I do see him. He’s the good kind of weird and he’s extremely intelligent.
Jimmie Allen
Jimmie is a funny dude.
Dessie Brown
If you know me you probably know Dessie. hahaha. We have been friends for almost 20 years. Dessie is a good human being, it’s nice to know a good human being.
Siggi bennett
Every episode with my wife as the guest does the BIGGEST numbers. More people tune in to hear our conversations than any other guest I have ever had! She’s brilliant and we have great chemistry.
22 Episodes of rotj.
Here you can listen to all 22 episodes of Revenge of the Jocks.
There’s something profound about revisiting old conversations—especially when they capture a moment in time when ideas were fresh, convictions were forming, and perspectives were evolving in real time. Listening to your younger self engage with these guests, you’re not just hearing words—you’re witnessing growth, curiosity, and the power of dialogue.
Each episode is its own world, shaped by the unique minds who stepped into your creative space. Musicians, educators, artists, and athletes—voices that challenged norms and added new dimensions to a narrative that demanded to be rewritten. What they shared then still carries weight now, and the beauty of it all? Their words live on, ready to teach new listeners as much as they once taught you.
And isn’t that the true essence of Revenge of the Jocks? Not anger, but revelation. Not resistance, but expansion. Revenge has never been this sweet—because it was never about proving them wrong. It was about proving that you, and everyone who joined the conversation, were always more than they assumed.
Buzzer beater
Revenge of the Jocks was never about proving a point through argument—it was about proving it through existence. It was a celebration of the thinkers, creators, and innovators who happened to be athletes, and a reminder that human identity cannot be confined to a single definition.
This was more than a podcast. It was a space where conversations flowed freely, unbound by expectations or limitations. It embraced the colors of creativity, the weight of intellect, and the joy of authentic expression. It showed that athletes aren’t just performers for public consumption—they are poets, writers, artists, teachers, lawyers, and visionaries.
Most importantly, Revenge of the Jocks was about freedom—the freedom to speak, to create, to live unapologetically, and to define oneself outside of society’s preconceived notions. And that freedom? It’s still worth fighting for!
Adventure Awaits…
with love + imagination
-MR. TOMONOSHi!